Microsoft's Global Marketing Engines and Experiences (E&E) team needs to deliver integrated marketing experiences and enable data-driven decision making by providing data products and insights that measure marketing's performance and impact, deepen understanding of customer behavior, and drive marketing efficiency and ROI.
Requirements
- 4+ years of hands-on experience analyzing B2B marketing performance data, with a focus on attribution modeling, social media engagement metrics, and awareness of paid media/acquisition campaigns.
- 4+ years experience proven ability to integrate and interpret multi-touch attribution data, lead and account-level profiles, and marketing/sales funnel analytics from disparate sources (CRM, ad platforms, social channels, and internal data systems).
- 4+ years of experience applying quantitative methods, data modeling, and statistical techniques to optimize marketing ROI and channel performance.
- 4+ years building attribution frameworks and incrementality testing for paid and organic social campaigns.
- 4+ years writing efficient, readable, and extensible code for data processing and modeling.
Responsibilities
- Build and optimize attribution models that connect social, paid, and email channels to registrations, event attendance, and pipeline outcomes.
- Integrate and normalize data across Adobe, Marketo, Sprinklr, and event systems to create a unified view of marketing performance.
- Identify patterns and correlations in multichannel engagement data to inform targeting and media optimization strategies.
- Develop automated, executive-ready dashboards that clearly communicate marketing performance, ROI, and channel contribution to business outcomes.
- Design and implement scalable reporting tools and self-service dashboards that democratize access to performance insights.
- Collaborate with Data Services to ensure underlying datasets are accurate, compliant, and ready for analytical use.
- statistical and analytical techniques (e.g., regression, time-series forecasting) to assess campaign effectiveness and predict performance trends.
Other
- 3 days / week in-office
- Travel 0-25%
- Role type Individual Contributor
- Embody our culture and values.
- Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
