Uncovering insights that drive performance across paid media, social, email, and retail channels by analyzing campaign performance and leveraging Amazon Marketing Cloud (AMC).
Requirements
- Experience with AMC and other clean rooms.
- Proficiency in: SQL, Python/R
- Advanced Excel
- Data Visualization Tools (e.g., Tableau, Looker, Qlik)
- Ad Servers, Marketing Automation Tools
- Web Analytics, Paid Media, Social, Retail Data
- Familiarity with campaign tagging, UTM tracking, and attribution modeling.
Responsibilities
- Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
- Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization.
- Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data.
- Build custom queries to understand customer journeys, media exposure, and conversion paths.
- Develop AMC dashboards and reporting templates to visualize performance and attribution.
- Lead complex analyses and develop predictive models to forecast marketing outcomes.
- Translate complex data findings into clear, actionable insights for both technical and non-technical stakeholders.
Other
- Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges.
- Deliver strategic insights that influence campaign direction and client strategy.
- Serve as the day-to-day analytics lead for assigned clients, managing cross-departmental communication.
- Ensure timely delivery of recurring reports and ad hoc analyses.
- Bachelors Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred.
