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Senior Data Analyst, E-Commerce

Babylist

$166,207 - $199,407
Sep 29, 2025
Remote, US
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Babylist is looking to solve business and technical problems related to its e-commerce operations, merchandising, and pricing strategies. The company aims to drive data-informed decisions for revenue growth and market positioning by optimizing sales performance, margin, and category growth opportunities.

Requirements

  • Strong SQL skills with ability to work with complex data structures and large datasets
  • Experience with DBT, Snowflake and advanced Python techniques is a strong plus
  • Demonstrated enthusiasm for leveraging AI and innovative analytical approaches
  • Exceptional problem-solving abilities with experience in opportunity sizing and impact analysis
  • Experience with pricing analysis and strategy development, including competitive positioning and price elasticity modeling
  • Proven track record of building and maintaining dashboards and reporting
  • Deep understanding of e-commerce KPIs including sales performance by SKU/brand/vendor, promotional effectiveness, and pricing dynamics

Responsibilities

  • Own and evolve the entire e-commerce reporting suite, including dashboards for net sales, margin analysis, and performance metrics across divisions, brands, categories, and SKUs
  • Lead the exploration and development of Babylist's pricing strategy for 2026, including research into pricing tools, competitive analysis, and recommendation of strategic direction
  • Partner with the Senior Financial Analyst to conduct impact analysis and opportunity sizing for new initiatives, particularly in growth categories and subscription programs
  • Analyze registry penetration data to identify category growth opportunities and inform merchandising strategies
  • Support good-better-best assortment planning initiatives by providing granular analysis on pricing segments and market positioning
  • Develop sophisticated simulations and models to evaluate pricing scenarios and promotional strategies
  • Leverage competitive pricing data from registry sources to inform market positioning and pricing decisions

Other

  • 6+ years of experience in e-commerce analytics, with strong expertise in merchandising metrics, sales analysis, and margin reporting
  • Strong communication skills with ability to partner effectively with both technical and non-technical stakeholders
  • Experience with SKU rationalization, assortment planning, or category management is highly desirable
  • The starting salary range for this role is $166,207.00 to $199,407.00
  • Babylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications.