Formlabs is seeking a Senior Data Analyst to drive data-driven decision-making, optimize marketing strategies, and provide valuable insights to support growth objectives for their groundbreaking professional 3D printers.
Requirements
- Strong knowledge of statistical analysis, causal inference and experimentation design.
- Expert of telling stories with data through narratives and data visualizations
- Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms.
- Proficiency in programming languages such as Python and/or R
Responsibilities
- Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends.
- Analyze marketing campaigns and initiatives to measure their effectiveness, identify key performance indicators (KPIs), and recommend areas for improvement.
- Develop and maintain dashboards and reports to provide regular updates on marketing metrics and performance to stakeholders.
- Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments.
- Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge.
- Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI.
- Generate actionable insights from data analysis to inform marketing strategies and decisions.
Other
- 5+ years of experience in analytics functions
- Excellent communication and presentation skills to convey complex data findings in a clear and understandable manner.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world.
- Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research.
- Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events.
