Mural is looking for a Senior Marketing Data Analyst to shape and execute their marketing and PLG data strategy, build systems for insights, and translate complex data into actionable recommendations to drive growth.
Requirements
- Strong SQL Skills: Ability to query, join, and manipulate large, complex datasets from multiple sources to uncover actionable insights.
- GA4 Mastery: Deep experience with GA4 event tracking, tagging strategy, and analytics best practices, including integrating web and CRM/marketing automation data for a complete customer journey view.
- Advanced Data Visualization: Proficiency in Tableau, Looker, Power BI, or similar tools to transform complex data into clear, compelling dashboards and reports.
- Experimentation Experience: Hands-on expertise designing, running, and analyzing A/B and multivariate tests to optimize acquisition, activation, and retention.
- CRM & Marketing Automation Familiarity: Experience working with Salesforce, HubSpot, Marketo, or similar platforms.
- Familiarity with data pipeline and tagging tools such as Google Tag Manager, Segment, Databricks, DBT, or Airflow is a plus.
Responsibilities
- Map, measure, and optimize customer journeys for both product-led and sales-led growth. Identify drop-off points, analyze conversion paths, and recommend improvements that drive acquisition, retention, and expansion.
- Create and maintain intuitive, real-time dashboards (Tableau, Databricks, Looker, etc.) that combine marketing, product, and CRM data to guide Marketing, Product, and Sales decisions.
- Architect and manage GA4 event tagging to capture the full customer journey. Ensure tracking accuracy, integrate with CRM/marketing automation platforms, and partner with RevOps to maintain clean, reliable data flows.
- Design, execute, and analyze A/B and multivariate tests across campaigns, onboarding, and product experiences. Incorporate attribution and segmentation analysis to understand performance by channel, product, and customer type.
- Turn complex analytics into clear, actionable insights for senior leadership. Use data to influence GTM priorities, marketing spend, and cross-functional initiatives across Product, Sales, and Marketing Ops.
Other
- 5+ years in marketing analytics, ideally in B2B SaaS, with experience in both product-led and sales-led growth models. Proven track record of driving measurable impact through data.
- Exceptional Communication: Skilled at translating complex data into concise, actionable insights for non-technical audiences, including senior leadership.
- RevOps Collaboration: Proven experience partnering with Revenue Operations teams and supporting marketing-to-sales handoff processes.
- Project Management & Process Improvement: Strong organizational skills with the ability to identify data flow gaps and recommend process and automation improvements.
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
