Fora is looking to hire a Senior Data Analyst to improve marketing measurement and optimization programs, drive business decisions through deep-dive analyses, and empower self-serve analytics by designing and maintaining scalable data models and infrastructure. The goal is to enhance marketing effectiveness, provide actionable insights for growth, and foster a data-driven culture within the company.
Requirements
- Proficiency in SQL is essential.
- Hands-on experience with modern data analytics stack (e.g. Airbyte, BigQuery, dbt, Omni, Hex, or equivalents) and data modeling best practices.
- Knowledge of Python or R, a plus.
- Demonstrated experience in marketing, sales, growth and/or GTM analytics.
- Familiarity with both digital and offline marketing, a plus.
Responsibilities
- Improve our marketing measurement and optimization programs (e.g. attribution, incrementality tests, a/b tests, potential media mix modeling).
- Lead complex, high-visibility deep dives & analyses that drive business decisions and process or product improvements.
- Design and maintain scalable data models, decision tools, and analytics infrastructure (using BigQuery, dbt, and Omni) to empower self-serve analytics.
- Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it.
- Be a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights.
- Promote a culture of data excellence through mentorship, documentation, and training.
- Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices.
Other
- 5+ years of experience in a data analytics role, preferably in a fast-paced, collaborative environment.
- Strong communication and storytelling skills
- Deeply curious with a drive to learn.
- Pragmatic. Looking for real world business impact, not a science project.
- A collaborative and empathetic mindset with experience supporting and leveling up your peers.
