Razorfish is looking for a Senior Analyst to join its Data Science and Analytics practice to deliver data-driven insights to clients, focusing on areas like measurement planning, customer segmentation, testing, optimization, and forecasting.
Requirements
- Design and analyze results of test and learn initiatives across key campaigns and tactics.
- Execute frequent ad hoc and recurring data pulls to support ongoing business needs, creative testing, and campaign optimization.
- Proficiency in Excel and Tableau; experience with Google Campaign Manager and social platform data tools.
- Shows mastery of multiple data tools and platforms and techniques.
- Mastery of statistical concepts and coding languages (e.g., SQL, Python, R).
- Ability to assist in all aspects of vendor assessments.
- Experience building and working within BI/Visualizations tools (Excel, Tableau, and PowerPoint).
Responsibilities
- Be the lead data analyst for internal and external client project work and manage data team responsibilities within cross-capability workstreams.
- Execute in-depth analyses of channel performance and test and learning initiatives.
- Owns elements of the data process such as syntax and taxonomy management.
- Collaborate cross-functionally with media planners, strategists, and activation teams for reporting, forecasting, and test design and setup.
- Manages dashboard build and maintenance to ensure data accuracy across data and dashboards.
- Own client readouts, measurement requirements, and QA of performance data across reporting outputs.
Other
- Understands paid media channels and how they interact in a full-funnel marketing mix, as well as their impact on website experiences.
- Ability to identify and focus on key issues and objectives based on internal team and client needs with oversight.
- Effectively describes outputs and approach of analysis to internal audiences and clients.
- Ability to own sections of learning agendas and measurement plans.
- Consistently demonstrates ability to synthesize implications ("so whats?") from analysis and refine approach.
