Thumbtack needs to drive measurable growth across acquisition, engagement, and retention initiatives by leveraging data-driven marketing strategies.
Requirements
- Experience applying experiments, lift tests, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns
- Strong analytical and technical skills, with a willingness to be hands on
Responsibilities
- Lead the analytical vision, ensuring that data, experimentation, and measurement rigor power decision-making across acquisition, engagement, and retention.
- Define and evolve the metrics, methodologies, and experimentation frameworks that guide growth initiatives.
- Define and apply appropriate metrics, measurement methods, and experimentation processes to power a technologically-sophisticated, data-driven program
- Partner with our Finance, Business Analytics, MarTech, Applied Scientists, and Marketing teams to drive corporate reporting, forecasting, and planning across our integrated marketing programs
- Collaborate with analysts and engineers to develop and improve our marketing analytics infrastructure, including data pipelines and predictive models
- Manage, mentor, coach, inspire, and recruit a team of high-performing marketing data scientists
- Work closely with other DS leaders to evolve and continually improve Thumbtack’s analytics culture in a high paced growth environment
Other
- 7+ years of analytics experience with 3+ years of management experience
- Proven track record of business impact in driving analytics for a growth, performance, direct response, or other ROI-goaled marketing program
- Effective analytics management skills: you know how to prioritize the highest-impact work, and how to effectively coach and empower a team of analysts
- Strong communication skills and ability to build strong relationships cross-functionally and with senior leadership
- Influence senior executive thinking and decision-making through credibly representing both the marketing, product and the DS points of view
