The Senior Data Scientist is an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in Media Mix Modeling (MMM), with hands-on experience developing custom econometrics and statistical models that quantify media impacts and optimize market investment.
Requirements
- Minimum five years of experience developing, deploying, and monitoring performance of media mix or related models
- Proficient writing Python/R (modeling) and SQL/Spark (data), working with PYMC, StatsModels, Spark/ML, sklearn, numpy and related packages
- Desired expertise media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, item response theory, latent class regression
- Prior experience with paid, earned, and owned media
- Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
Responsibilities
- Develop breakthrough solutions, performing exploratory and targeted data analyses
- Undertake preprocessing of structured and unstructured data
- Monitor and sustain model effectiveness
- Present complex information using data visualization techniques
- Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing
- Identify long-term technical innovations while continuously improving execution efficiency
- Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.
Other
- This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that location three times a week, at minimum
- Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units
- Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.
- GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.
- This job is not eligible for relocation benefits.
