Scaling and supporting Full Service WIP strategy and outreach, optimizing the customer journey for outreach adoption, driving customer conversion, and increasing customer lifetime value.
Requirements
- Proven ability to extract insights from data and communicate compelling data-driven stories that drive business impact.
- Strong SQL skills for data extraction and manipulation.
- Expertise in data visualization tools (e.g., Tableau, Qlik).
- Experience with Python or R for advanced analytics, modeling, and automation is a plus.
- Familiarity with big data tools (e.g., Snowflake, Spark, Databricks) is a plus.
- Machine learning and Generative AI experience is a plus.
- Strong problem-solving and end-to-end quantitative thinking skills.
Responsibilities
- Drive strategic thinking and cross-functional alignment around data-driven approaches to optimize product and marketing efforts based on customer segments, lifecycle stages, and other critical customer attributes
- Lead deep exploration of customer data and spearhead customer segmentation, LTV modeling, and other actionable analysis/modeling
- Develop (alongside product and marketing counterparts) experimentation plans to measure and optimize execution of data-driven strategies across execution, targeting, and personalization
- Leverage machine learning, predictive analytics, and AI-driven solutions to improve decision-making
- Optimize and manage data pipelines to ensure scalable and efficient reporting
- Partner with cross-functional stakeholders to better understand our users and create a single, accurate view of a customer across businesses to make decisions about how best to acquire/retain them, segment, identify high potential value, and proactively interact with them
- Partner with business leaders (e.g. product, business development and finance) to define business strategies, areas of investment, and critical priorities
Other
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- 4+ years of experience in data science, analytics, or a related field.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Passion for mentorship and developing talent within the team.
- Proactive and growth-oriented mindset—you identify opportunities for innovation rather than just responding to problems
