GM Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Marketing Organizations achieve their business goals. The Senior Data Scientist will work as part of this multi-disciplinary team that will be driving solution design, development, and deployment of analytic models in support of marketing strategies.
Requirements
- 5+ years of experience as a data Scientist or in a related role, developing, deploying, and monitoring performance of large analytic data sets and machine learning based models
- 2+ years of experience working with site/clickstream measurement, A/B testing, and various industry measurement media platforms
- Expertise with fundamental statistical concepts and considerations for selecting an appropriate modeling technique.
- Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages.
- Experience with cloud compute platforms such as Azure with Databricks experience being especially valuable.
- Familiarity with advanced methods such as: customer lifetime value, media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression.
- Prior experience with paid, earned, and owned media and/or marketing analytics
Responsibilities
- Work on a diverse, cross-functional team (technical and non-technical) to help implement high-impact, data-driven solutions to address business challenges in the vehicle brand marketing teams, ensuring that project deliverables fulfill business needs and timing.
- Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems: preprocessing multisource data; and presenting complex information using data visualization techniques.
- Assist in the research and development of advanced marketing models, drawing insights, and creating scalable products across owned & paid channels.
- Driving solution design, development, and deployment of analytic models in support of marketing strategies.
- Developing, deploying, and monitoring performance of large analytic data sets and machine learning based models
- Possess contextual business knowledge and functional domain expertise in the advertising and media space as well as familiarity with marketing media measurement techniques including site/clickstream measurement, A/B testing, and various industry measurement media platforms.
- Demonstrate an ability for using data, analytics, and insights driving business-impact.
Other
- This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that office three times a week, at minimum.
- Knowledgeable in methodology and practice of marketing analytics with an emphasis on inferential and prescriptive methods.
- This individual has experience with website, email, and media measurement.
- Work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s Marketing organization to ensure objective performance evaluation and optimization of media strategy.
- Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
- Effectively communicate through telling a succinct, data-driven story in any forum, tailoring delivery to a wide range of stakeholder levels from analyst to senior executive.
- Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
- GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
