Canva is looking to build a data foundation and strategy for the LATAM region to understand, grow, and serve the unique needs of its users. This role will be the first dedicated analytics voice for LATAM, shaping how the company measures success, drives growth, and connects local markets with global product teams.
Requirements
- You have strong SQL and data wrangling skills; able to work independently with large, messy datasets and exposure to experimentation and A/B testing frameworks
- You are familiar with Canva’s data stack (Looker, Snowflake, Mode, Netspring)
- You have proven experience building dashboards and tracking frameworks from the ground up
- You can showcase the ability to define and track key metrics across the user journey (e.g., signups, MAU, retention, monetization)
- You have hands-on experience using AI in your work to drive greater impact
- You have experience working in, or analyzing LATAM markets or other global markets
- You bring an understanding of mobile analytics and behavioral funnels and are experienced in supporting product teams or market localization initiatives
Responsibilities
- Build the Data Foundation for LATAM Design and build dashboards from scratch that bring visibility to our most important LATAM metrics—across user growth, retention, monetization, campaign performance, and more.
- Own LATAM Data Strategy End-to-End Define how we track success across the region by setting clear and relevant targets.
- Build frameworks and KPIs that help us measure impact and make better decisions—tailored to local market nuance.
- Partner with Local, Regional, and Central Teams Act as the bridge between our LATAM teams (marketing, country managers, community), and global product and data functions.
- Tell the Story Behind the Numbers Craft clear, actionable narratives using data.
- Identify Problems Before They’re Obvious Proactively surface growth bottlenecks, user behavior shifts, or product mismatches in the region—so we’re always one step ahead.
- Support Product & Experimentation Initiatives Work closely with product teams to help design and measure new feature performance, local experiments, and A/B tests in LATAM markets.
Other
- Partner with Local, Regional, and Central Teams Act as the bridge between our LATAM teams (marketing, country managers, community), and global product and data functions.
- Ensure local insights are reflected in global priorities, and ensure a two-way flow of local and global insights.
- Tell the Story Behind the Numbers Craft clear, actionable narratives using data. Turn complex insights into simple stories that inspire action—whether with product teams, regional leadership, or the whole company.
- You have prior experience partnering with cross-functional teams (marketing, product, growth, ops), and using data to influence decisions
- You bring strong communication and storytelling skills—you make data land, not just show up
- You are a strategic thinker who can zoom out and prioritize what really moves the needle and you’re comfortable in ambiguity and take ownership without waiting for a brief
- You ideally have working proficiency in Spanish and/or Portuguese to help us better support our local community
