Kajabi is seeking a Senior Data Scientist to lead the marketing data science strategy and elevate its growth engine through advanced measurement, attribution, and forecasting. The goal is to empower Marketing, Growth, and Finance teams with models and insights to make confident, data-driven investment decisions and maximize ROI.
Requirements
- 7+ years in data science or analytics, with deep experience in performance marketing, growth analytics, attribution, or forecasting—preferably in a SaaS or digital subscription business.
- Expert knowledge of SQL and Python (R optional).
- Hands-on experience building production-ready models for: multi-touch attribution, media mix models / regression-based MMM, incrementality / causal inference, LTV, CAC, retention, and forecasting.
- Strong understanding of digital marketing channels (paid social/search, display, affiliates, lifecycle), conversion funnels, and marketing measurement challenges.
- Proven ability to communicate technical concepts to non-technical stakeholders and influence investment decisions.
- Strong analytical skills with a proactive mindset for identifying growth opportunities and efficiency improvements.
Responsibilities
- Lead the design, implementation, and maintenance of multi-touch attribution (MTA), incrementality testing, and media mix modeling (MMM) to quantify channel effectiveness and guide investment decisions.
- Build frameworks to evaluate both paid and organic growth levers (e.g., paid social, paid search, influencer, lifecycle, affiliates, SEO).
- Develop predictive models for CAC, LTV, and payback windows, partnering closely with Finance to align with revenue goals.
- Build forecasting models for acquisition, spend efficiency, and conversion funnels.
- Work closely with Marketing, Growth, Finance, and Product to define KPIs and measurement approaches that align to Kajabi’s OKRs.
- Partner with Growth and Lifecycle teams to design and analyze A/B tests, holdout experiments, geo-tests, and uplift modeling.
- Collaborate with Data Engineering and Analytics Engineering to ensure data pipelines, identity resolution, and event schemas effectively support attribution and marketing analytics workflows.
Other
- For this role, we expect regular onsite presence at our Newport Beach, CA office 5 days per week.
- US based applicants only.
- Competitive full-time salary + bonus + equity eligibility.
- Kajabi LLC is an Equal Opportunity Employer.
