Sanity.io is looking to solve the problem of developer education and content creation to attract, activate, and retain developers, ultimately driving top-of-funnel discovery, developer sign-ups, and product adoption for their AI Content Operating System.
Requirements
- You actively use AI coding tools daily, understand AI infrastructure and how to build AI-powered features, can teach agentic workflows and modern AI-assisted development, and help developers leverage AI effectively.
- You can code real examples (JavaScript/TypeScript, React, Next.js, other upcoming languages) using modern AI-assisted workflows and build alongside the audience you teach.
- Clear understanding of the shift from traditional development to AI-assisted development, with hands-on experience building with AI coding tools.
- Background with headless CMS, content platforms, or content operations tools.
Responsibilities
- Own the Learn hub strategy: design learning paths, courseware, and onboarding experiences for developers and content operators that reduce time-to-value
- Drive developer acquisition through content: create video courses, tutorials, demos, blog posts, and technical articles that show how Sanity solves real problems
- Teach dual audiences: help developers build powerful content solutions and content operators understand the workflows they enable
- Deliver public speaking and workshops: represent Sanity at conferences, webinars, and hands-on training sessions (virtual and in-person)
- Integrate Learn into marketing programs: package educational content for campaigns, product pages, and external distribution to expand reach
- Measure and iterate: track content performance across all channels (course completions, blog engagement, video views, sign-up attribution) and use data to optimize what you create.
- You can code real examples (JavaScript/TypeScript, React, Next.js, other upcoming languages) using modern AI-assisted workflows and build alongside the audience you teach.
Other
- 4+ years in developer education, technical training, or developer advocacy at a developer tools or SaaS company.
- Location: US or UK
- Expect 10-20% travel for conferences, meetings, workshops, and events.
- Learning design mindset and data-driven optimizer: You understand how developers learn, structure content for retention, and constantly improve based on metrics.
- Exceptional on-camera presence and natural storyteller: You're engaging on video
- Strong public speaking skills: Comfortable on stage at conferences, webinars, and hands-on workshops.
- Proven learning development expertise: You've built comprehensive courses and learning programs that developers actually complete.
- Dual audience fluency: You can explain technical concepts to developers and translate business value for non-technical content teams.
- Video production skills and a portfolio of educational content you've created (editing, scripting, visual storytelling).
- Experience growing or scaling YouTube channels.
- Experience teaching both technical audiences (developers) and non-technical audiences (content operators, editors, marketers).
- Workshop facilitation experience beyond just conference speaking (you've run hands-on training and refined material based on live feedback).
- Track record of improving activation metrics or time-to-value through education program.
