Cambria's digital ecosystem needs strategic leadership in data collection, implementation, and optimization to empower decision-making and directly impact marketing and sales initiatives.
Requirements
- Demonstrated expertise in digital data collection, campaign attribution, and behavioral analytics utilizing GTM, GA4 and/or paid media platforms
- Proven ability to architect and deploy tagging strategies in a tag manager environment
- Hands-on experience with data warehousing solutions such as Google BigQuery
- Experience in SQL or Python for analysis
- Experience with GTM and GA4, GA360 a plus
- Ensure implementations comply with data protections standards such as GDPR, CCPA and user privacy standards
- Act as subject matter expert for GTM, GA4 and BigQuery
Responsibilities
- Lead deployment of new tags, triggers and variables across Cambria web properties, ensuring scalable and future-proof implementations as digital experiences evolve
- Own the design and advancement of campaign attribution strategies, including server-side tagging, data-layer enhancements, and evolution from first/last touch to multi-touch attribution models.
- Oversee governance of Google Tag Manager (GTM) containers and related configurations.
- Proactively identify data gaps, troubleshoot complex tracking issues, and implement scalable solutions to maintain accuracy and reliability across platforms.
- Lead analysis of digital experiences using segmentation, pathing, conversion funnel optimization, and behavioral data to inform strategy and improve user experience
- Design and manage pipelines for collecting and transforming digital data into structured formats for analysis and visualization.
- Collaborate with data engineering to optimize data flow into warehouse solutions like BigQuery.
Other
- Champion compliance with data privacy standards such as GDPR, CCPA, and evolving consumer privacy regulations
- Establish and maintain documentation standards for digital data collection.
- Mentor junior analysts and train cross-functional teams on how to use data for actionable insights.
- Ability to influence and drive strategy in a fast-paced, ambiguous environment
- Document changes to data collection that impact analysis and train others on how to use data in analysis
