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Zendesk is looking for an experienced digital analyst to manage the full web analytics lifecycle, ensuring accurate data architecture to support optimized user experiences and drive business growth across multiple digital channels.

Requirements

• Expert-level proficiency with digital analytics tools like GA4, Amplitude, Adobe CJA, with hands-on experience in advanced event tracking, funnel analysis, segmentation, and migrations.
• Strong skills designing and managing scalable tagging frameworks using GTM, Adobe Launch, or similar tag management platforms.
• Practical experience with both client-side and server-side analytics setups, understanding their benefits and challenges.
• Proven ability to integrate consent management platforms like OneTrust to ensure privacy compliance in tracking.
• Extensive QA and debugging experience of complex analytics implementation using industry-standard tools.
• Skilled at supporting integrations of analytics data with CRMs, MAPs, Customer Data Platforms, and data warehouses.
• Basic knowledge of HTML, CSS, and JavaScript to understand webpage structure, help implement and troubleshoot tracking code, and collaborate effectively with development teams.

Responsibilities

• Lead end-to-end web and digital analytics implementation, including requirements gathering, solution design, tracking setup, and ongoing reporting/analysis.
• Develop and maintain comprehensive tracking strategies and scalable tagging frameworks across web properties, support marketing and product analytics needs.
• Manage complex platform migrations, ensuring smooth transitions and minimal data loss or disruption, especially moving between analytics platforms or upgrading configurations.
• Design and implement both client-side and server-side tracking solutions, balancing data accuracy, privacy compliance, and technical performance.
• Integrate OneTrust and other consent management systems into analytics to ensure compliance with data privacy regulations.
• Rigorously QA and debug tagging and analytics implementations during launches and ongoing maintenance
• Drive integration of digital analytics data with other platforms such as Marketo, Salesforce, CDPs, and data warehouses to enable holistic, unified insights.

Other

• 7+ years of experience in digital and web analytics focusing on implementation, tagging, and platform migrations in B2B SaaS or self-service digital settings.
• Strong documentation skills, able to create and maintain tagging documentation, technical configs, and process guidelines.
• Solid collaborator, working effectively with engineering, marketing operations, product, and analytics teams in fast-paced environments.
• Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week.
• The specific in-office schedule is to be determined by the hiring manager.