Staples marketing team needs to share the Staples story, understand and improve customer experiences, drive customer retention, and encourage brand loyalty through innovative design and compelling content.
Requirements
- Expertise in designing effective digital communications and relevant design applications & creative software (Adobe CS, Sketch, Figma, etc.).
- Working knowledge of project management tools such as Workfront, Trello, Asana, etc.
- Experience in B2B communications with a strong understanding of fundamental marketing engagement and customer experience practices.
- Knowledge of marketing best practices in both B2C and B2B sectors.
- Practical experience with Content Management Systems and image management.
Responsibilities
- Create innovative new ideas and designs that result in compelling, original content for a variety of digital, video, and print-based assets, with a focus on digital display assets.
- Leverage brand identity guidelines and execute against a defined brand style guide to align with key customer segments, business drivers, and campaign objectives.
- Ensure the brand is visually represented and maintain a fresh and relevant expression of the brand within marketing campaigns, digital assets, and sales collateral.
- Develop on-brief communications in a timely manner, partnering with Project Management and Business/Marketing teams to ensure creative is on brand and on strategy.
- Work closely with the Associate Creative Director, Creative Director, project management team, marketing operations, and copywriters to deliver high-impact creative solutions.
Other
- Actively present designs that are on strategy and on brand, bringing new perspectives and creative approaches to every project.
- Exceptional listening and customer service skills, strong verbal communication, and the ability to translate agency briefs into breakthrough creative executions.
- Demonstrated sense of partnership and caring within the creative team, guiding and inspiring the team’s output.
- Ability to create innovative design ideas and original content for a variety of digital, video, and print-based assets that drive business objectives.
- 6+ years of professional-level experience required, within an external or internal agency.
- 1-2 years managerial/supervisory experience a plus
- Bachelor’s degree or equivalent work experience.
