Blueprint is looking to solve the business problem of driving acquisition, upgrades, engagement, and retention for a major gaming subscription service through in-product marketing campaigns.
Requirements
- Proven experience with ad trafficking/paid ads and managing web/in-product campaigns.
- Hands-on A/B testing: setup, metrics, and iteration.
- Analytical mindset; comfortable with experiment design and KPI tracking.
- Ability to translate strategy into clear creative briefs and executable work items.
- Experience with digital merchandising and in-product surfaces.
Responsibilities
- Own and ship in-product campaigns across all endpoints (console/PC/mobile/cloud).
- Build campaign plans and decks with design; communicate creative and messaging clearly.
- Convert plans to tickets for production in Azure DevOps; track to delivery.
- Define audiences, targeting, and A/B testing plans; iterate based on results.
- Partner with analytics/data science on measurement and optimization (sign-ups, upgrades, engagement, retention).
- Maintain a campaign playbook; share status, risks, and post-mortems.
- Contribute to GTM plans, including creative showcases and performance reporting.
Other
- 8+ years in digital marketing, campaign management, product marketing, paid media, or related.
- Bachelor's degree (marketing or related preferred).
- Strong project management and cross-functional communication.
- Detail-oriented (typos are disqualifying).
- Genuine passion for gaming and understanding of player audiences.
