Medtronic's Global Communications and Corporate Marketing (GCCM) department needs to enhance its digital presence and content visibility within search engines and AI-powered search experiences by adding search engine marketing expertise to its Data, Analytics, Insights, Media and Experience (DAIME) Team.
Requirements
- Hands-on SEO experience, preferably at an agency, in healthcare, medtech, or regulated industries
- Deep understanding of structured data, semantic SEO, and AI search optimization.
- Experience with enterprise CMS platforms (e.g., Adobe Experience Manager, SharePoint).
- Strong analytical skills and proficiency in SEO tools (e.g., Ahrefs, SEMrush, GSC, GA4, Adobe Analytics).
- Familiarity with healthcare compliance (e.g., FDA, HIPAA) in digital content.
- Experience working with global teams and multilingual SEO.
- Understanding of LLMs, generative AI, and their impact on search behavior.
- Familiarity with HMTL, JavaScript and relevant testing protocols.
Responsibilities
- Audit and optimize Medtronic’s global web properties for technical SEO, on-page SEO, and content performance.
- Support the creation of standardized best practices that can be followed across the Enterprise to ensure we are building our foundation.
- Develop and implement scalable SEO strategies across brand projects, product lines, regions, and business units.
- Identify and resolve crawl issues, duplicate content, and site architecture inefficiencies, supporting key external and internal websites.
- Guide the thinking for how to structure content for AI-readiness (e.g., featured snippets, voice search, Bing Copilot, Gemini, ChatGPT, Perplexity).
- Implement and manage structured data (schema.org) across key content types (products, FAQs, medical conditions).
- Collaborate with content teams to create concise, semantically rich, and machine-readable content.
Other
- Minimum of 4 years of relevant experience, or advanced degree with a minimum of 2 years relevant experience.
- Proven success in reversing traffic declines and scaling SEO programs.
- Contributes to performance insights and strategic recommendations to senior stakeholders.
- Conduct regular audits of competitors to identify gaps and opportunities.
- Develop SEO strategy for key brand and DTC launches to help Medtronic capture share of search, partnering closely with key stakeholders
- Stay ahead of search engine algorithm updates, AI search trends, and emerging platforms that are disrupting discoverability behaviors.
