PayPal is seeking a creative leader to own and evolve its global brand identity, voice, and behavior across all consumer and business touchpoints, aiming to shape brand strategy, guide global expression, and deliver breakthrough creative that fuels awareness, affinity, and growth.
Requirements
- 14+ years of progressive experience in global brand strategy, marketing, and creative leadership within high-growth or Fortune 500 organizations.
- 7+ years in senior leadership roles managing multidisciplinary brand, design, and creative teams.
- Demonstrated success driving brand transformation and leading large-scale global brand campaigns with quantifiable impact.
- Expertise in brand positioning, narrative development, identity systems, tone of voice, and integrated marketing strategy.
- Deep understanding of consumer research, brand health tracking, and campaign analytics.
- Passion for creativity, innovation, and culture—with a demonstrated ability to leverage AI and emerging technology to elevate brand effectiveness and efficiency.
- Experience in fintech, technology, lifestyle, or other consumer-driven global industries strongly preferred.
Responsibilities
- Develop and articulate a clear, compelling vision and strategy focused on enhancing PayPal's marketing strategy and brand identity that inspires others
- Oversee and direct the development of creative strategies, content programs and campaigns with direct impact on PayPal revenue, expense, budget, and growth
- Create operational and strategic objectives and plans for fostering brand loyalty using domain knowledge and extensive expertise
- Lead the development and global implementation of PayPal’s brand strategy—rooted in customer insight, competitive positioning, and company vision.
- Own and evolve the brand’s core elements: voice, tone, behavior, narrative, naming, architecture, and design systems—ensuring alignment across geographies, channels, and audiences.
- Set the creative vision and define the bar for excellence in PayPal’s brand storytelling, advertising, and communications.
- Architect and launch cross-functional, insight-led global campaigns that drive measurable brand and business outcomes.
Other
- Negotiate with and influence the decision-making of senior internal and external executives and decision-makers
- Provide guidance to critical cross-functional and cross-organizational teams focused on business transformation across PayPal
- Identify and resolve strategic problems or issues by developing new or innovative solutions
- Strong executive presence and influence, with the ability to align diverse stakeholders and present confidently at the C-level.
- Build, lead, and mentor a high-performing global brand and creative team—cultivating a culture of creativity, curiosity, innovation, and accountability.
