Macy's is seeking a Senior Director, Digital Analytics to lead a team focused on enhancing the user experience, optimizing product performance, and improving conversion rates for their eCommerce platform.
Requirements
- Experience building and deploying site and product analytics tools; strong in Tableau, SQL, and Python.
- Fluency with machine learning, AI models, forecasting, and attribution analytics for retail environments.
- Experience in site analytics, product analytics, and retail performance analytics.
- Experience developing business reporting using business insights tools such as Tableau, Power Bl, Alteryx, Looker.
- Experience performing complex analyses with machine learning models, leveraging artificial intelligence, and statistical modeling and simulations.
- Strong proficiency leveraging data analysis tools such as SQL, Python, R.
- Experience in using Adobe Analytics.
Responsibilities
- Define and execute the analytics strategy for site and influence category strategy for product performance, conversion and revenue growth.
- Design, develop, and build or procure analytics tools to drive rapid business diagnostics and insights that can be used by business P&L owners.
- Drive innovation in customer segmentation, retention analytics, and predictive modeling to improve LTV and ROAS.
- Develop automated planning, simulation, forecasting models to identify risks and opportunities, guide execution decisions, and support the delivery of business results.
- Defining and developing methods to measure core input KPIs that impact business performance on macys.com.
- Conduct A/B testing and experimentation to validate product changes and UX enhancements.
- Own the development and maintenance of dashboards and reporting tools for site metrics (traffic, engagement, conversion, retention).
Other
- 7+ years in eCommerce category management, advanced analytics, and vendor partnership leadership.
- Demonstrated success in P&L ownership and performance marketing for consumer-facing retail platforms.
- Proven leadership in scaling teams, frameworks, and systems to drive double-digit revenue growth.
- Excellent communication skills with ability to translate complex data into strategic narratives.
- Sound problem-solving skills with the ability to quickly process complex information and present it clearly and simply.
