Unanet is looking to shape market positioning, drive go-to-market strategy, and fuel revenue success across their portfolio by hiring a Senior Director of Product & Industry Marketing.
Requirements
- 12+ years' product marketing experience in high-growth B2B SaaS
- Experience performing research, building competitive analyses, synthesizing insights as well as presenting to a diverse go-to-market organization
- Product marketing expertise focused on business productivity applications
- Demonstrable analytical experience used to markedly improve customer development, product adoption, and sales process via relevant metrics (e.g., content effectiveness, win rate, market penetration)
- Expertise in Government Contracting (GovCon) or Architecture, Engineering & Construction (AEC) industries highly preferred
Responsibilities
- Drive research (e.g., ICP development, persona GPTs, predictive market sizing) increasingly leveraging AI to uncover insights that inform positioning and GTM strategy
- Guide the team to translate complex product capabilities—including AI-driven solutions—into compelling, solution-oriented narratives that resonate with buyers and practitioners
- Develop and evolve differentiated, value-based messaging and ensure consistent storytelling across channels, campaigns, and customer touchpoints
- Own the execution of commercial product launches including all deliverables for Tier 1 and Tier 2 launches; quality check Tier 3 deliverables
- Partner with Sales, Growth Marketing, and Customer Success to ensure the field is armed with the right enablement assets, training, and competitive intelligence
- Champion the adoption of AI tools to enhance research, content development, personalization, and measurement
- Establish clear KPIs for product marketing programs and continuously analyze performance to improve GTM effectiveness
Other
- Lead, mentor, and grow a team of product marketers, fostering a culture of impact, collaboration, and continuous learning
- Build career paths, set clear objectives, and manage performance to ensure team members achieve their highest potential
- Model a data-driven, customer-first approach and inspire cross-functional alignment around key initiatives
- Be the clear and enthusiastic voice of the customer and industry—representing their needs, challenges, and opportunities – specifically with Product and Sales leadership
- Strong communicator with executive presence and ability to influence across C-suite, Product, Sales, and customers
- Demonstrable ability to attract, inspire, grow and retain top talent
- Ability to travel to customer and/or partner sites, conferences, or other field events, as well as quarterly working sessions (~20-25%)
