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Senior Director, Product Marketing

BCD

$133,000 - $150,000
Aug 15, 2025
Atlanta, GA, US
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BCD Travel is seeking to lead the next generation program management platform that saves time and reduces costs for travel management stakeholders by consolidating and automating enterprise solutions.

Requirements

  • Extensive work experience in a B2B product environment, preferably within a FinTech, Data or SaaS platform vertical
  • An equal understanding of both technology and product marketing disciplines
  • A data-driven mindset with the ability to analyze and translate behavioral data into actionable plans
  • Competency with Microsoft Office Products and collaborative software used for projects with remote team members and stakeholders
  • Capable of managing and working in a virtual and multinational team environment
  • Experience in business travel or travel management is a plus

Responsibilities

  • Develop a clear product vision based on competitive analyses and input from commercial teams, customers, and technology teams
  • Drive consumer quality UI/UX to ensure products are polished, easy to access, and easy to use
  • Develop a robust GTM strategy and marketing plan against goals: Adoption, usage, upsell/cross-sell
  • Manage internal/external product marketing and positioning of the vision and the final platform, fine-tuning based on commercial feedback and results
  • Serve as the subject matter expert on all products and solutions within your portfolio, supporting commercial teams with the tools they need to sell the benefits
  • Connect with strategic partners, listen to their thoughts and concerns, and find ways in which working with them could benefit our company
  • Manage personnel, including hiring, coaching, scheduling, terminating, training, motivating, recognizing achievements, and evaluating

Other

  • Excellent communication and interpersonal skills. You'll interact with a variety of partners and will need a high level of comfort in communicating with professionals of different backgrounds