Celigo is looking to differentiate itself in a crowded iPaaS market by leveraging AI and modern architectures to solve integration challenges.
Requirements
- Strong understanding of enterprise automation needs, including iPaaS, APIs, EDI, and AI-powered capabilities.
- Proven success launching and growing multiple product lines, especially in integration, automation, AI/ML, data platforms, or adjacent infrastructure software.
- Deep working knowledge of the competitive landscape and how to leverage it for market differentiation.
Responsibilities
- Own Celigo's product messaging frameworks and value propositions, ensuring they clearly reflect the advantages of our Intelligent Automation Platform.
- Translate technical features into compelling, customer-focused benefits that resonate with both technical and non-technical buyers.
- Serve as a spokesperson and evangelist through webinars, thought leadership content, analyst briefings, and customer-facing engagements.
- Drive go-to-market plans and execution for new product launches, feature releases, and strategic initiatives.
- Develop high-impact enablement tools including pitch decks, battlecards, product one-pagers, competitive positioning guides, FAQs, and demo narratives.
- Partner with Sales leadership and enablement teams to train, coach, and empower the field on new product capabilities, competitive differentiation, and messaging.
- Act as a key contributor to Celigo's Analyst Relations program, supporting major industry evaluations such as the Gartner Magic Quadrant and Forrester Wave.
Other
- Lead, mentor, and grow a high-performing team of product marketers aligned to product lines, customer personas, and verticals.
- Set the vision and operating model for Product Marketing in alignment with company strategy and market opportunity.
- Cultivate a culture of accountability, creativity, and continuous learning within the product marketing team.
- Collaborate across the organization to drive alignment on product direction, launch strategies, and go-to-market readiness.
- Excellent storyteller who can connect platform capabilities to real business outcomes for both technical and business audiences.
- Demonstrated leadership and influence skills, including experience working with executive stakeholders and leading through ambiguity and change.
- 15+ years of experience in enterprise SaaS product marketing, with at least 3+ years leading product marketing teams.
