Salesforce is seeking a Senior Director of Product Marketing to support its public sector business. The role will focus on driving product positioning, messaging, and go-to-market strategy for this specific sector.
Requirements
- 10+ years of product marketing leadership experience in B2B SaaS.
- Proven track record of launching and growing products in the public sector.
- Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning and messaging.
Responsibilities
- Develop and evolve a compelling narrative and value proposition for the public sector, reflecting the positioning and showcasing the vision of our overall solution. Partner with Product Management teams for products and solutions to ensure the narrative is tied together.
- Develop and refine customer segmentation; understand and document detailed customer personas and needs.
- Set the strategy for high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
- Partner with field marketing to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
- Launch solutions and capabilities in tight coordination with product and sales leadership at Salesforce events.
- Drive field readiness and enablement for new solutions and capabilities.
- AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
Other
- Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
- Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.
- Ability to influence and deliver results in global, matrixed environments comprised of internal and external stakeholders.
- Team Development: Develop and grow a team of diverse product marketing talent.
- Stakeholder Management: Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.
