Aptean is seeking an experienced leader to shape the global market strategy for AppCentral, a next-generation AI-first platform, and drive the go-to-market strategy, positioning, market analysis, content strategy, and commercial success.
Requirements
- PaaS/SaaS Expertise: Preferred experience in SaaS and/or ERP experience, or related technology solutions.
- Data & AI Experience: Strong marketing and positioning experience around AI/Data,
Responsibilities
- Lead the development and execution of comprehensive go-to-market strategies for AppCentral, ensuring alignment with product development and company vision.
- Define the addressable markets (TAM/SAM/SoM), conduct competitive research, and provide strategic insights to inform product, sales and marketing.
- Craft compelling value propositions, messaging, and positioning for the platform, highlighting the benefits of an AI-native ecosystem.
- Collaborate with cross-functional teams and engage with key stakeholders to drive platform adoption and market leadership.
- Manage and mentor the AI-focused product marketing specialist, fostering a high-performance and high-impact team.
- Act as the AppCentral SME across all marketing and sales enablement functions, ensuring teams understand the value and capabilities.
- Support the company’s rebranding efforts, ensuring consistency in brand positioning and visual identity of solutions with corporate brand.
Other
- Leadership: Experience managing and mentoring product marketing talent in a dynamic, cross-functional environment.
- Communication: Strong skills in crafting value propositions, messaging, and engaging with diverse stakeholders.
- Change Agent: Ability to drive rebranding and strategic transformation initiatives.
- Competitive compensation package
- Opportunity to shape the future of a high-impact AI-first platform
