Salesforce is looking for an experienced product marketing leader to bring their Low-Code Development Platform messaging and positioning to life through standout go-to-market activities, presentations, event programming and keynotes, websites, enablement content, and more. This leader will stay abreast of AI, app development, and DevOps market trends, incorporating fresh ideas and insights to deliver innovative marketing programs that grow bookings and increase customer adoption.
Requirements
- Proven leadership experience in product marketing, preferably in the technology industry and developer tools, app dev, or AI space
- Strategic thinker with the ability to translate market insights into actionable marketing strategies
- Demonstrated experience in developing and executing go-to-market strategies for complex product portfolios
- Ability to create content and lead others in content creation; keen marketing eye and experience guiding a creative process
- Proven track record of successfully driving projects with minimal guidance
- Proven creative thinker who can generate and execute innovative "breakout" marketing ideas
- Proven track record of performing well in a fast-paced environment and possessing the organizational skills to effectively manage multiple projects
Responsibilities
- Provide strategic direction for the marketing efforts of AI application development messaging. Both how you build with modern ALM practices, vibe coding, developer tools, and environments, and what you build: custom AI apps. Ensure alignment with overall business objectives.
- Develop compelling messaging and positioning strategies for products, including Sandboxes, DevOps Center, Agentforce Vibe, and application user licenses, emphasizing the value proposition and differentiation.
- Create and develop impactful and innovative marketing programs and events that generate and mature marketing pipeline. Create and maintain marketing assets including pitch decks, keynote presentations, and enablement trainings
- Drive effective go-to-market strategies, including product launches, marketing activations, and field readiness initiatives to maximize product adoption and revenue growth.
- Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape, informing marketing strategies and tactics.
- Engage with customers to gather insights, understand pain points, and validate marketing messaging and positioning. Work across product and sales teams to develop integrated Customer Success stories & positioning
- Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
Other
- Lead and mentor a team of 5 product marketers, fostering a culture of innovation, collaboration, and excellence.
- Collaborate closely with cross-functional teams, including product management, sales, customer success, and marketing to ensure alignment and execution of marketing initiatives.
- Know your numbers and track the effectiveness of marketing campaigns and initiatives, optimizing performance over time.
- Confidently deliver presentations to audiences of all sizes
- Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively
- Stellar communicator as demonstrated by writing, public speaking, storytelling skills
- Passion for software-as-a-service, technology, and disruptive thinking
- Ability to work well cross-functionally and lead through influence
- 9+ years of experience in product marketing
