Milestone Marketing Solutions is looking for a marketing professional to specialize in data-driven email deployment and analytics to contribute to the planning, developing, implementing, and maintaining of the company's email marketing strategy.
Requirements
- Proficiency with JavaScript or similar languages
- Experience with responsive HTML design, preferably in emails
- Experience with Handlebars, EJS, or other HTML templating engines
- Experience with Salesforce Marketing Cloud Engagement (formerly ExactTarget)
- An understanding of REST and SOAP APIs
- Familiarity with CRM systems, data flows, and relational databases
- Microsoft Office Proficiency, Excel focused
Responsibilities
- Manage content A/B testing to drive continuous improvement in a variety of campaigns
- Develop responsive HTML email templates and dynamic content using Salesforce Marketing Cloud Engagement (SFMC)
- Manage A/B testing and campaign performance tracking
- Operate in an Agile development environment utilizing Jira and other Atlassian tools
- Lead design and architecture of scalable email solutions across multiple business units
- Optimize data architecture and integrations across CRM, SFMC, and external systems
- Implement advanced automation strategies using APIs, AMPscript, and server-side JavaScript
Other
- Take requirements from non-technical stakeholders, plan workflows, and execute email marketing campaigns
- Collaborate with marketing and non-technical stakeholders to gather requirements, plan workflows, and execute campaigns
- Support continuous improvement through innovation in tools, processes, and execution
- Mentor junior developers and guide technical best practices
- Demonstrated leadership, mentoring, and ability to translate business requirements into scalable solutions
