Cricut is looking to solve the problem of how users discover and engage with high-quality content across their platform by scaling the structure of their content ecosystem, with a strong focus on refining and implementing their taxonomy. This work is critical to increasing engagement and driving conversion across Cricut's content-driven experiences.
Requirements
- 5+ years of product management experience, with significant ownership of taxonomy, content systems, metadata infrastructure, and internal tooling.
- Proven ability to design and scale classification frameworks and metadata systems that drive measurable improvements in content quality, discoverability, and operational efficiency.
- Experience owning internal tooling and infrastructure that supports metadata tagging and taxonomy governance.
- Strong systems thinker with a track record of solving complex architectural challenges across content pipelines, tooling, and user-facing experiences.
- Deep understanding of taxonomy development, metadata modeling (e.g., schema.org, IPTC), CMS platforms, and content lifecycle workflows.
- Cross-functional leadership experience partnering with engineering, data science, content strategy, and platform teams to deliver integrated solutions.
- Background in creative platforms, design tooling, marketplaces, or large-scale content ecosystems is a strong plus.
Responsibilities
- Define and drive the strategy for Cricut’s taxonomy, metadata, and content systems to support scalable discovery, personalization, and content management.
- Build and evolve a unified classification framework across content types (images, fonts, projects, education).
- Own and evolve the tools that power taxonomy, metadata tagging, content creation (via our Contributing Artist Program), and configuration management for scalable software behavior.
- Advocate for taxonomy best practices and partner with engineering, user experience, data science, and the Creative Content team to integrate taxonomy and metadata across systems and user experiences.
- Establish governance models and quality standards for taxonomy evolution, metadata integrity, and system-wide adoption.
- Collaborate with search, personalization, and platform teams to ensure taxonomies directly enhance the Cricut product experience through discovery, recommendations, and engagement.
- Identify structural gaps in taxonomy or metadata coverage through analytics and system audits, and define scalable solutions.
Other
- We are looking for leaders with a thirst for challenge and a passion for delighting members.
- You should be comfortable working with a high-caliber team and be motivated by a fast-paced working environment.
- We are looking for people who have a hunger to create new products and user experiences and who live our values.
- You have a bias for urgency.
- You set high standards—especially for yourself.
