MonetizeMore is seeking a Senior Growth Product Manager to lead the evolution of their Advanced Ads platform, aiming to maximize ad revenue for digital publishers through product-led growth and continuous innovation.
Requirements
- 2+ years focused on Growth or PLG in SaaS, AdTech, or marketplace environments.
- Proven success scaling self-serve or freemium products using Product-Led Growth strategies.
- Deep understanding of digital advertising technologies — programmatic, header bidding, ad exchanges, yield optimization, and ad fraud/IVT prevention.
- Advanced analytical skills: building dashboards, defining KPIs, running A/B tests, interpreting behavioral data.
- Bonus: experience with machine learning applications in AdTech, B2B SaaS monetization, or publisher-side products.
Responsibilities
- Own growth metrics for the Advanced Ads platform (activation rate, expansion MRR, feature adoption, churn, lifetime value, etc.).
- Drive Product-Led Growth: design onboarding flows, in-product experiences, and self-serve models that increase user activation and retention.
- Identify and prioritize growth levers across the funnel — from self-serve acquisition to expansion and upsell within existing publishers.
- Lead data-driven experimentation (A/B testing, funnel optimization, pricing tests) to accelerate growth.
- Work closely with engineering, data science, and marketing to deliver features that increase user engagement and monetization.
- Partner with GTM teams to create product-driven campaigns that scale efficiently and reinforce PLG motions.
- Collaborate with analytics and RevOps to measure performance, interpret product usage data, and turn insights into action.
Other
- Demonstrated ability to lead cross-functional teams in a distributed, remote environment.
- Excellent communication, storytelling, and stakeholder management.
- Champion the user — understand publisher pain points, build empathy through data and research, and translate insights into high-impact solutions.
- Develop and evangelize growth frameworks that can be replicated across MonetizeMore’s product suite.
- Competitive compensation package with performance-based incentives and potential equity.
