Kaiser Permanente is looking to increase the adoption of their digital tools and experiences on the KP mobile app and kp.org. The role will focus on developing and executing marketing strategies to drive member engagement with new digital capabilities like MyChart and an e-commerce rewards program, ultimately contributing to member retention and commercial growth.
Requirements
- Minimum eight (8) years strategic digital marketing experience.
- Minimum five (5) years experience in a leadership role with or without direct reports.
- Minimum ten (10) years experience in marketing, communications, or a directly related field.
- Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit members; and adapting to and learning from change, difficulties, and feedback.
- Drives the execution of multiple work streams by identifying customer and operational needs; developing and updating new procedures and policies; gaining cross-functional support for objectives and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; solving highly complex issues; and influencing the completion of project tasks by others.
- Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
- Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
Responsibilities
- Develop and lead marketing strategies for digital products (e.g., MyChart, rewards program) that support member retention
- Drive adoption of digital products and experiences among members
- Ensure new digital capabilities are effectively communicated and resonate with millions of members
- Measure and optimize ROI and translate insights into smarter, stronger strategies
- Collaborate with cross-functional teams and drive influence across product, analytics, and member experience teams
- Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans
- Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals
Other
- This is a remote role. We are open to any KP Location (CA, HI, WA, OR, CO, GA, IL, MD, VA, DC).
- Partner with C-level and executive leaders to shape the future of member retention through digital innovation
- Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field
- Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
- Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.
