Maesa is looking to transform the beauty industry by incubating and growing innovative brands and making prestige beauty accessible. They are seeking a Haircare Product Developer to spearhead the strategy and development of new products for the Hairitage brand, driving innovation and product development within the haircare category.
Requirements
- Data savvy: proficient in data-driven decision-making and utilizing data analytics tools (IRI, Nielsen…)
- Strong technical skills including Microsoft Excel, Word and PowerPoint
- Ability to manage multiple projects with varying launch dates simultaneously, all while meeting project deadlines on-time
- Exceptional project management and organizational skills with acute attention to detail
- Strong strategic, analytical, critical thinking, and problem-solving skills
- Creative thinker with a passion for driving innovation and staying ahead of market trends in the beauty industry
- Social media aware
Responsibilities
- Drive creation, development & execution of innovation strategy + products for haircare and hot tools innovation, ensuring alignment with brand objectives
- Manage all aspects of product development lifecycle from concept to counter
- Utilize data-driven insights to identify opportunities for product innovation and market differentiation
- Identify white space opportunity & translate into meaningful NPD concepts
- Product expert on formula, ingredients, benefits, usage & relevance to portfolio
- Present product concepts & development stages to leadership team, retail partners & brand marketing counterparts
- Spearhead creation of compelling product concepts, applying sharp copywriting skills to articulate unique selling propositions & brand narrative
Other
- 7-10 years of experience in product development or similar for haircare
- Flexibility & resilience to work collaboratively in a dynamic, fast-paced environment
- Excellent oral & written communication
- Curious and comfortable asking questions
- Collaborative team player & aspiring team leader
