Marriott Media's fast-growing media network needs to enhance data-driven methods and analytics by building and applying key analytical models, production processes, and solutions. The role aims to design, develop, and deploy programs, models, and ML/AI algorithms to efficiently analyze data and optimize decision making for the media team and MARRIOTT MEDIA partners.
Requirements
- Hands-on experience with SQL for data analysis and modeling is a must
- additional experience with Python or R preferred
- Demonstrated expertise in statistical analysis, predictive modeling, and causal inference techniques
- Deep knowledge of core measurement science concepts: experimentation and measurement frameworks (A/B testing, matched market, Marketing Mix Modeling, causal inferences, etc.), statistical sampling techniques and hypothesis testing, power analysis, synthetic control
- Strong experience with data visualization tools like Tableau or Power BI
- Familiarity with marketing attribution models, customer segmentation, identity resolution, and CRM platforms
- Experience in digital media advertising reporting and technology (including on/offsite advertising reporting, DSPs, ad serving/data technology, etc.)
Responsibilities
- design, develop, and deploy programs, models, and ML/AI algorithms to efficiently analyze data and optimize decision making
- create and execute measurement methodologies
- support ongoing analytical and measurement needs
- defining, implementing, and executing measurement methodologies to accurately capture and convey campaign impact
- Develop advanced statistical models and measurement methodologies to evaluate marketing effectiveness and campaign performance
- Devise and utilize algorithms and models to mine big data stores, perform data and error analysis, and clean and validate data for uniformity and accuracy
- Design and implement ML/AI algorithms and work with Data Engineers to apply algorithms to production
Other
- You will leverage effective communication skills to translate complex analyses into understandable insights.
- You are naturally curious and stay current on the MarTech/AdTech ecosystem, digital marketing, and media network landscape.
- Proven ability to communicate complex findings clearly and concisely to non-technical stakeholders and executives
- Understanding of the principles of data quality management, Agile, data privacy and modern marketing best practices
- Excellent project management and verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholder
