Salesforce needs to define, build, and elevate the Public Sector demo experience across its platform to showcase AI, trusted data, security, interoperability, and platform value, differentiating itself in the market and accelerating pipeline.
Requirements
- Demonstrated expertise building or delivering complex product demos
- Strong understanding of AI, data integration, analytics, security, and platform technologies
- Ability to translate technical product capabilities into mission-aligned stories
- Experience with demo readiness for large-scale events strongly desired (Dreamforce, World Tours, defense/intel shows)
- Ability to operate in high-stakes, high-visibility environments with executive stakeholders
- Strong program management skills and meticulous attention to detail
Responsibilities
- Define the overarching Public Sector demo strategy across GPS (Defense, Intel, Federal, SLED, Nonprofit, Education).
- Build differentiated, mission-specific demo narratives that highlight AI, trusted data, security, interoperability, and platform value.
- Translate complex technical capabilities into clear, compelling demo storylines tied to real Public Sector use cases.
- Lead the development of demos for flagship events including Dreamforce, World Tour D.C., State & Local Summit, and industry conferences (AUSA, GEOINT, DoDIIS, Fed events).
- Work closely with Solution Engineering to script, QA, refine, and pressure-test demos.
- Own demo consistency, quality, security, and compliance across all GPS stages.
- Build reusable demo “building blocks” that scale across regions (AMER, EMEA, ANZ).
Other
- 10+ years in Product Marketing, Solution Engineering, Technical Marketing, or Product Strategy; Public Sector experience strongly preferred
- Exceptional storytelling, narrative development, and communication skills
- Highly collaborative — able to work across Product, PMM, SE, Industry, and Field Marketing
- Ability to travel for flagship events and executive engagements
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
