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Senior Manager, Developer Advocacy

GitLab

$89,600 - $192,000
Sep 24, 2025
Remote, US
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GitLab aims to inspire and enable every developer to be more productive with its AI-powered DevSecOps Platform. This role is crucial for bridging the gap between user feedback and product strategy, ensuring GitLab evolves with developer needs and drives adoption through compelling technical content and community engagement.

Requirements

  • Deep understanding of DevOps practices and modern software development workflows
  • Hands-on experience with Git workflows and collaborative development practices
  • Knowledge of AI coding assistants and their integration into development workflows
  • Proven track record creating technical content that resonates with developer audiences (blogs, videos, workshops)
  • Strong coding skills with the ability to build meaningful demos and contribute to open source projects
  • Experience gathering and synthesizing technical feedback from diverse user communities
  • Data-driven mindset with experience measuring content and program effectiveness

Responsibilities

  • Crafting demos, tutorials and blog posts that put our users at the center and show them how GitLab can help them achieve their goals.
  • Code alongside developers and engage directly with our community — all while identifying patterns in developer needs that inform GitLab's roadmap.
  • Create technical content that drives adoption — from hands-on tutorials and demo applications to conference talks that showcase GitLab's DevSecOps capabilities
  • Engage directly with developers, from individual contributors to enterprise teams, to understand their workflows and challenges
  • Synthesize community feedback into actionable insights for Product and Engineering teams, ensuring GitLab evolves with developer needs
  • Build and maintain demo environments that showcase GitLab's platform capabilities, particularly in areas like CI/CD, security scanning, and AI-powered development
  • Collaborate with customers, providing technical guidance and gathering real-world use cases

Other

  • 4+ years leading a developer advocacy team or 7+ years in developer advocacy, developer relations, or technical evangelism roles
  • Excellent written and verbal communication skills, with the ability to adapt tone for different audiences
  • Ability to work autonomously in a remote, asynchronous environment
  • Lead and develop a team of Developer Advocates, providing coaching, guidance, and fostering their growth
  • Coordinate team efforts across content, engagement, and cross-functional work to maximize impact