Capital One Software is redefining how enterprises engage with our data and cloud solutions. As the Senior Manager, Digital Content Strategy & Organic Growth, you will pioneer a dual-threat visibility strategy: maintaining dominance in traditional search engines while securing our position as the authoritative source in the emerging landscape of AI-driven discovery.
Requirements
- Deep understanding of how Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems retrieve and cite information.
- Proven ability to optimize content for "Answer Engines" (Perplexity, ChatGPT, Gemini).
- Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles to help machines understand content context.
- Experience driving off-page visibility through digital PR, backlink strategies, and influence marketing to signal authority to search algorithms.
- Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and the ability to define and track new KPIs related to AI visibility (e.g., Share of Voice in AI responses).
- Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel.
Responsibilities
- Own the roadmap for organic growth, simultaneously targeting top rankings on Google and "Share of Citation" on AI platforms like ChatGPT, Perplexity, and Claude.
- Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine-readable and optimized for LLM retrieval.
- Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets.
- Orchestrate strategies to gain mentions on high-authority industry sites and third-party review platforms (G2, Capterra) to validate brand authority to search algorithms.
- Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high-intent traffic quality.
- Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high-performing digital product that drives ROI.
Other
- At least 7 years of strategic search experience in digital strategy, SEO, or content marketing, with a specific focus on B2B enterprise software or SaaS environments.
- Bachelor’s, Master’s, or PhD in quantitative fields (such as Engineering, CS, Economics) or MBA with quantitative focus.
- Demonstrated ability to collaborate effectively with Product Marketers on their strategy, Product Managers to influence roadmaps, Developers to implement technical requirements, and Designers to ensure UX supports content consumption.
- At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
- Remote (Regardless of Location): $155,300 - $177,200 for Sr. Manager, Marketing
