Campbell's is looking to transform its digital user experience (UX) to move beyond transactional touchpoints to immersive, insight-driven brand experiences, future-proofing its digital ecosystem in an AI-driven era.
Requirements
- 8+ years of progressive experience in digital UX, web/email experience design, or digital product leadership
- Proven success leading large-scale UX transformations across complex brand portfolios
- Expertise in translating data, business goals, and creative ambition into connected digital experiences
- Hands-on experience with CMS platforms, SEO/SEM, responsive design, and personalization engines
- Fluency with analytics tools (e.g., Google Analytics, heatmapping, AI-based testing platforms)
- Experience with AI-driven personalization and emerging UX technologies
- Familiarity with GEO and AEO strategies and their application in digital marketing
Responsibilities
- Define and champion a visionary UX strategy that reimagines consumer engagement across digital touchpoints.
- Architect intuitive, high-performing user experiences rooted in behavioral data and consumer insights.
- Build scalable design systems that reflect brand voice and adapt to evolving expectations.
- Lead the team responsible for all brand websites and email platforms, ensuring consistency and innovation across the portfolio.
- Foster a culture of agile iteration through A/B testing, behavioral analytics, and real-time optimization.
- Continuously evolve user journeys using AI-driven personalization and emerging UX trends.
- Implement enterprise-level SEO strategies to drive discoverability and organic performance.
Other
- Transformational leader in digital UX — a visionary with the strategic mindset, creative depth, and technical fluency
- This is a hands-on, high-impact position for a strategic thinker who’s equally comfortable rolling up their sleeves to get things done.
- Strong leadership and collaboration skills with the ability to influence across disciplines
- A portfolio that demonstrates strategic thinking, executional excellence, and measurable impact
- Bachelor’s degree required
