Beckman Coulter Diagnostics is looking to solve the business problem of developing and executing a global product commercialization strategy and post-launch campaign for their chemistry and immunoassay product lines to uphold positioning, drive product adoption, and grow product revenue.
Requirements
- In-depth understanding of the Hospital Lab environment and hospital lab stakeholders.
- Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
- Sales, Marketing, or Product Management expertise in chemistry or immunoassay products.
Responsibilities
- Develop global marketing strategy and build compelling value propositions for Beckman Coulter's clinical chemistry and immunoassay solutions (CC/IA) with the end goal of upholding positioning, driving product adoption and attachment rates, and growing product revenue.
- Lead campaign development and strategic initiatives as part of the Global Product Marketing Plan through collaboration across cross-functional teams, including Product Management and Regional Marketing, to generate product claims matrix, forecasts, evidence plans, thought leadership initiatives, global campaigns, sales training, tools, and collateral.
- Cultivate partnerships with key experts to support the elevation of product/solution/disease state thought leadership
- Use customer, market and business insights to find opportunities for campaign optimizations that allow us to differentiate our products in the marketplace, grow product revenue, and move healthcare forward.
- Develop expertise on customer buying criteria, market segmentation and the competition to build strategies that win in the market and best position the business.
Other
- Bachelors Degree in field with 14+ years or masters degree with 12+ years or doctoral degree with 9+ years.
- Demonstrates adeptness in communication and influencing across all organizational levels.
- 25-35% required travel to support business activities, ability to travel internationally.
- In-person, preferably Chaska MN or Brea CA, may be remote for qualified candidates.
