Annalect is looking to transform vast data sets into compelling and actionable insights for clients by leveraging advanced analytics tactics, specifically in Marketing Mix Modelling and Multi-touch attribution.
Requirements
- 4+ years of hands-on experience working with marketing mix modeling or MTA or other relevant attribution modeling
- Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)
- Experience with delivering and operationalizing reporting solutions for clients
- Experience with advanced data management programs (SQL, Access, etc.)
- Experience with other coding languages (Java, R, Python, etc.)
- Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
- Basic understanding of databases and Data Modeling
Responsibilities
- Manage ongoing measurements and analysis to ensure consistency and accuracy
- Manage and develop existing code bases to enhance efficiency
- Able to independently verify data accuracy and resolve questions with data providers with minimum assistance
- Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics
- Interact with MMM and MTA tasks to deliver integrated measurement deliverables
- Assist in exploring new measurement scope ideas and developing proposals to client
- Data Collection, Data Processing, Data Modeling
Other
- Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
- Excellent communication skills are a must
- Prior agency experience
- Passion for mentoring and coaching others
- This role is hybrid, requiring three (3) days per week in the office.
