Fintech is seeking a strategic and results-driven Senior Manager of Product Marketing to lead go-to-market efforts, drive product adoption, and shape messaging that resonates with the target audience, to fuel growth and position offerings effectively.
Requirements
- Proven track record leading product marketing for a product led growth SaaS software company
- Demonstrated experience of successful digital marketing campaigns
- Strong analytical skills and experience with data-driven decision making
- Proficiency in marketing automation tools and CRM systems
- Ability to work in a fast-paced, dynamic environment
- Prior experience in leading teams, people management and process improvement
Responsibilities
- Develop and execute product marketing strategies aligned with business goals
- Define product positioning, messaging, and value propositions
- Lead product launches and go-to-market planning
- Conduct market research and competitive analysis to inform strategy
- Create sales enablement tools and training materials
- Collaborate with product management to influence roadmap decisions
- Analyze campaign performance and optimize based on data insights
Other
- Minimum of 5-8 years of experience in product marketing, with a strong emphasis on digital marketing preferably in tech or SaaS
- Bachelor's degree in Marketing, Business, or related field (Preferred)
- Excellent communication and leadership skills
- Results-Oriented: Focused on achieving measurable outcomes and driving business growth
- Customer-Centric: Deep understanding of customer needs and behavior
