The Senior Manager, Product Marketing role at KORE Wireless Group, Inc. is looking to solve the problem of product positioning, creating go-to-marketing plans for new product launches, and developing content that communicates the value of their solutions to drive growth and customer satisfaction.
Requirements
- Proven track record of developing successful go-to-market strategies and product launches
- Excellent verbal and written communication skills with the ability to create compelling stories
- Project management skills
- Collaboration skills
- Communication skills
- Experience in B2B marketing, preferably in Tech/Telecom industry
- Ability to create high-impact tools, playbooks, and training
Responsibilities
- Own the outward-facing narrative for the product portfolio—what we offer, who it's for, why it matters, and how it's different
- Develop and execute go-to-market strategies for new product launches with a comprehensive marketing plan
- Develop and refine value propositions, product messaging, and solution narratives that empower Sales, Marketing, and Customer Success to drive growth
- Drive competitive intelligence and market research to influence product roadmap and demand generation
- Understand customer journey, pain points and create content for each stage to help accelerate sales pipeline
- Collaborate with Sales Enablement to create high-impact tools, playbooks, and training that equip field teams to sell the full portfolio with confidence
- Collaborate with demand generation teams on campaigns that drive awareness and adoption
Other
- A Bachelor's degree in Marketing, Advertising, Business Administration, or a related field is typically required
- Requires 7+ years of relevant experience in B2B marketing, preferably in Tech/Telecom industry
- Excellent project management, collaboration, and communication skills
- Must be able to work in a fast-paced environment and meet deadlines
- Must be able to lift, push, pull and/or move up to 35 pounds
