Halcyon is seeking a Senior Manager Product Marketing to drive partner-focused go-to-market efforts for their anti-ransomware platform, developing compelling product positioning and messaging, and enabling their ecosystem of resellers, MSSPs, and tech alliance partners.
Requirements
- Knowledge of partner incentive structures, GTM campaigns, and MDF programs
- Experience working cross-functionally with product, sales, and marketing teams in a fast-paced environment
- Experience with partner portals, asset management tools, and sales enablement platforms (e.g., Highspot, Seismic)
- Strong understanding of partner GTM motions including VARs, MSSPs, distributors and alliances
- Excellent writing, storytelling, and communication skills—comfortable simplifying complex topics
- Technical background a bonus
Responsibilities
- Develop and maintain compelling, partner-ready messaging tailored to different partner types (e.g., MSSPs, VARs, cloud marketplaces, alliances)
- Collaborate with partner and field teams to create co-branded assets, joint solution positioning, and partner-specific sales narratives
- Drive partner GTM strategies aligned with product launches, campaigns, and regional initiatives
- Support partner enablement, onboarding, and activation through content, playbooks, and solution briefs
- Build and maintain a robust library of partner-facing assets, including battlecards, datasheets, solution overviews, and training materials
- Translate product capabilities into value-based messaging partners can use to sell into their markets
- Monitor and synthesize market trends, partner business models, and competitive offerings to inform messaging and differentiation
Other
- 5–8 years of experience in B2B product marketing, with at least 2–3 years supporting partner or channel ecosystems
- Comfortable operating independently while collaborating across teams
- Able to thrive in a high-growth, rapidly evolving market
- Strong project management skills with a bias for action and measurable outcomes
- Bachelor's degree in Marketing, Communications, Business, or a related field
