Halcyon needs to develop and execute a go-to-market strategy for its services and partner ecosystem to drive adoption and revenue growth in the mid-market and enterprise cybersecurity space.
Requirements
- 2–3 years directly supporting services or partner/channel ecosystems
- Strong grasp of partner GTM motions (VARs, MSSPs, distributors, alliances).
- Proven ability to develop compelling narratives, simplify complex topics, and drive adoption through partners.
- Experience enabling partner ecosystems with collateral, training, and sales tools (Highspot, Seismic, or similar).
- technical background a plus.
Responsibilities
- Define clear, differentiated messaging for Halcyon's services and partner-ready solutions.
- Develop joint value propositions and solution narratives tailored to MSSPs, VARs, cloud marketplaces, and alliances.
- Build co-branded collateral that partners can take directly to market.
- Lead GTM planning for services and partner motions tied to product launches, campaigns, and regional priorities.
- Support partner onboarding and activation with playbooks, solution briefs, and enablement content.
- Own the partner asset library: battlecards, datasheets, solution overviews, and training materials.
- Translate complex technical capabilities into value-driven messaging that partners can use to sell.
Other
- 5–8 years in B2B product marketing
- Comfortable operating independently in a high-growth, fast-paced environment with a bias for action.
- Bachelor's in Marketing, Communications, or Business
- Base salary: $140,000 – $190,000
- Flexible PTO + parental leave
