Factor is looking to develop and execute a product marketing strategy to drive customer acquisition and retention, ultimately increasing revenue and beating conversion forecasts.
Requirements
- A deep understanding of customer behavior, market trends, and competitive landscapes to create successful go-to-market strategies and drive conversions
- Proven experience working with online and offline marketing channels, including but not limited to Paid Social, SEM, and Direct Mail
- A solid understanding of both qualitative and quantitative research methods to shape effective marketing strategies, Tech and CRO roadmaps, and Product Strategy
- Experience collaborating with and influencing cross-functional teams across different offices, including Tech, Product Strategy, and Performance Marketing
Responsibilities
- Own and execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, and campaign briefing.
- Map out the user journey, gather insights, and identify customer needs to influence Product and Performance Marketing roadmaps.
- Partner with cross-functional teams, including Product, CRM, Tech, Brand Creative, Analytics, UX Research, and Performance Marketing, to improve the user experience and drive conversions, engagement, and retention.
- Collaborate with Tech and CRO teams to optimize the sign-up funnel and landing pages through A/B testing and direct marketing strategies.
- Work with Product Strategy to refine customer segments and drive product development aligned with customer needs and wellness goals.
- Ensure alignment across messaging and execution for acquisition and retention efforts, collaborating with teams such as Product, Tech, Pricing, and Performance Marketing.
- Provide actionable insights to optimize ad campaigns, landing pages, and CRM segmentation, reducing CAC and improving CVR.
Other
- Be the Voice of the Customer for Factor, sharing insights and best practices to optimize conversion rates and long-term retention.
- Monitor key metrics (CAC, CVR, CLV, Customer Value Added) and assess the effectiveness of product marketing campaigns, identifying areas for improvement.
- Contribute to a consistent, customer-centric approach across all product marketing activities.
- Customer-focused: You are passionate about understanding customer needs and translating them into actionable insights that drive product marketing success.
- Collaborative: You thrive in a cross-functional environment, building strong partnerships with Product, Tech, and Performance Marketing teams to drive alignment and execution.
