CivicPlus is looking to hire a Senior Manager, Product Marketing to manage and develop a high-performing team of product marketing managers, own portfolio messaging and collateral, and drive cohesion and consistency across product, persona, solution, portfolio, and company positioning.
Requirements
- 5+ years marketing experience, with 3-4 in product marketing specifically
- Experience with inbound and outbound marketing and advertising
Responsibilities
- Support PMMs in developing and evolving their product messaging and core collateral.
- Work closely with PMMs on their GTM launches and ensure timely execution of messaging documents, tier package assets, and customer-facing launch.
- Develop the team’s ability to create solution-based messaging that resonates with target audiences for products, launches, and cross-sell campaigns.
- Develop, measure, and continually improve KPIs around product adoption, sales impact, and customer feedback. Create a reporting framework for leading and funnel KPI data.
- Train the PMMs to pull, analyze, and report their data.
- Develop value-based portfolio, persona, and solution messaging that resonates with customers and nests with company and product positioning.
- Test, validate, and improve messaging through customer interviews and focus groups, A/B testing, and collaborative feedback sessions with product strategy.
Other
- Lead, manage, and mentor a team of 6+ product marketers, fostering a culture of accountability, excellence, and alignment to business goals.
- Support the PMMs in project management skills, developing independent ownership of deadlines and prioritization.
- Help the team build key relationships and manage internal stakeholder expectations across product, sales, marketing, and customer success.
- Build their ability to effectively communicate regarding launches, core collateral, market intelligence, and other key updates.
- Partner with PMMs to clear blockers, solve problems, and create a path to success. Provide guidance and coaching to team members to develop their skills and career growth.
- Lead cross-product launches, driving alignment across multiple PMMs and ensuring on-time delivery.
- Deeply understand our customers and lead the company in translating the voice of the customer into core product messaging.
- Partner with product strategy, demand gen, market research, and customer marketing to drive innovative new ways to connect with customers and better understand their top challenges and needs.
- Conduct research and partner closely with the Market Research Department to develop expertise in market trends and industry shifts.
- Regularly present your findings to the wider marketing team and cross-functional teams.
- Exceptional written and verbal communication skills and problem-solving abilities
- Excellent project management skills to interact with staff, colleagues and cross-functional teams, and third parties.
- CivicPlus is currently unable to provide visa sponsorship for this position now or in the future. Applicants must be authorized to work in the US.
