Equinix is looking to solve the problem of developing impactful AI content to articulate product positioning and value proposition, and to support the company's sustainability goals and digital infrastructure platform.
Requirements
- AI/GAI/Agentic AI/ML/DL: Understanding of basic AI fundamentals and how these architectures are evolving and being used by Enterprise customers today
- AI-Ready Infrastructure: Awareness of how data center infrastructure supports AI workloads through power density, interconnection, and networking
- Partner ecosystem importance: How partners, alliances and solutions fit into an overall messaging framework
- Managed Solutions: Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market models
- Data center infrastructure familiarity: compute, storage and networking
- Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings
- Operational understanding of buyer journey stages from awareness to retention
Responsibilities
- Content Development: Create content assets that articulate our product positioning in partnership with internal experts and 3rd party agencies
- Asset Creation: Create relevant content across various formats (solution briefs, event messaging, customer presentations, whitepapers,, etc. that align with key messaging and marketing goals
- Performance Monitoring: Analyze content performance across internal platforms and provide ongoing reporting
- Trend Monitoring: Stay updated on the latest AI technologies and content marketing trends to continuously innovate and improve content strategies
- Content Calendar Management: Develop and maintain a content calendar that aligns with marketing campaigns, product launches, and industry and internal event participation
- Compliance and Best Practices: Ensure all content adheres to legal and ethical standards, including copyright laws and data privacy regulations
- Collaboration with Cross-Functional Teams: Work closely with product, design, marketing and sales teams to ensure cohesive company messaging and branding
Other
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
- 8–12 years of experience in product marketing, solutions marketing, or content marketing in data center, infrastructure, or cloud technology sectors
- Demonstrated success in leading high-impact marketing content initiatives
- Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption
- Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions
