Included Health is seeking an experienced product marketing leader to own the development of messaging, positioning, and go-to-market strategy/execution for their Care Clinic offerings, aiming to improve win rates, inform product strategy, commercialize new products, and expand into new markets.
Requirements
- 7+ years of experience in product marketing or management consulting focused on GTM strategy and execution
- 3+ years of experience with health plans – either working at a company selling into health plans, or working internally at a health plan
- Deep understanding of the challenges faced by health plans and how to connect those challenges to Included Health products and services with a differentiated value story
- Strong analytical ability and exceptional strategic instincts, with a track record of using data to inform critical business decisions (e.g., prioritizing product roadmap investments or market expansion opportunities)
- Excellent communication skills and ability to package B2B sales narratives into market-facing collateral in a crisp, thoughtful and persuasive manner
- Experience growing and leading a high-functioning product marketing team
- Strong interpersonal skills and a proven ability to build relationships and work effectively cross-functionally with sales, product, and other teams.
Responsibilities
- Lead your team as a player/coach, including delivering strong work as an individual contributor, defining and optimizing against team KPIs, and mentoring/coaching your direct report to help them deliver high-quality work and grow in their role
- Inform our GTM strategy – including product positioning, packaging, and pricing – and product roadmap based on your deep understanding of the competitive landscape and client needs across health plans, enterprise, and public sector buyers
- Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team
- Launch new products to the market, including partnering with the General Management team to identify and prioritize opportunities, working with product, sales, and others to ensure product-market fit, and owning development of a compelling value narrative that resonates with our target buyers, and more
- Build pipeline and drive brand awareness in partnership with Growth Marketing and Corporate Communications, leveraging a product-led content strategy to drive results
- Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with our Sales and Client Success teams
- Communicate product enhancements and innovation, developing messaging and market-facing materials in partnership with Product, GM and GTM Ops
Other
- This position is ultimately about go-to-market strategy, effective marketing, sound decision making, and relationship-building.
- You’ll be expected to transition fluently between strategic planning and tactical execution to support revenue growth and retention with our health plan, enterprise buyers, and public sector buyers.
- Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment
- Ability to interact with leadership, employees, and members in an appropriate manner.
