Salesforce is looking for a Senior Product Marketing Manager, IT Service to execute the product marketing strategy for their new IT Service offering, aiming to drive pipeline growth through successful product launches, compelling messaging, and comprehensive go-to-market plans.
Requirements
- 5+ years of experience in product marketing, brand marketing, and/or go-to-market.
- Proven ability to execute successful product launches that generate awareness and pipeline.
- Strong ability to craft compelling messaging and positioning for technology products.
- Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals.
- Experience in the IT Service Management (ITSM) domain or related IT services space.
- You're technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.
Responsibilities
- Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.
- Execute product launches and release marketing for new IT Service features and solutions while aligning cross-functional teams including Product, Sales, Campaigns, Content, and CIO Marketing.
- Partner closely with sales teams to enable on product features, benefits, and competitive differentiators, which includes building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.
- Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey. This includes product demos, customer success stories, white papers, webinars, social media, and website copy.
- Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business.
- Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies.
- You're technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.
Other
- Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders.
- Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity.
- A positive, can-do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
- For New York-based roles, the base salary hiring range for this position is $169,600 to $233,200.
