Faraday Future is seeking a Senior Manager, Product Marketing to lead go-to-market efforts for their next generation of luxury electric vehicles, bridging product innovation and customer storytelling.
Requirements
- 10+ years of experience in product marketing within automotive, electric vehicles, luxury consumer goods, or tech hardware industries.
- Proven track record managing complex product launches under tight timelines in fast-paced environments.
- Strong command of customer segmentation, go-to-market strategy, and sales enablement.
- Analytical mindset with experience in ROI measurement and marketing optimization.
Responsibilities
- Craft compelling value propositions and translate technical features into clear, customer-centric benefits.
- Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation
- Build sales enablement materials including competitive battle cards, product configurator guides, and training decks.
- Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies.
- Document learnings and develop repeatable GTM playbooks for future product launches.
Other
- Lead market and user research to define luxury EV buyer personas and decision-making journeys.
- Develop comprehensive, full-funnel marketing strategies across the product lifecycle—from awareness and pre-order to delivery and ownership.
- Partner with product, design, and regional teams to support international market entry strategies.
- Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications.
- Support launch event planning and coordination, from strategy to messaging alignment.
- Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention.
- Excellent verbal and written communication skills with a knack for storytelling and translating complexity into clarity.
