DoubleVerify is seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DV's products spanning activation and measurement solutions for open web and DV Pinnacle, to drive performance and bring transparency and accountability to the market
Requirements
- Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem
- Background in AdTech or MarTech, with good understanding of the programmatic advertising ecosystem
- Ability to understand and articulate complex product concepts
- Experience with product marketing, product management, or a related field
- Technical acumen to understand and articulate complex product concepts
- Ability to adjust to changing circumstances and priorities in a fast-paced environment
- Strong organizational skills, and the ability to effectively manage multiple projects and deadlines simultaneously
Responsibilities
- Develop and execute comprehensive strategies for launching DV products and features for open web and DV Pinnacle
- Conduct thorough market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy
- Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans
- Serve as a subject matter expert and advocate for DV's solutions internally and externally, helping drive the evolution of the product portfolio
- Manage multiple projects, timelines, and competing priorities effectively
- Drive creation of compelling narratives that convert complex technologies and concepts into elegant stories
- Inspire the teams around GTM goals
Other
- 7+ years of experience in B2B product marketing, product management, or a related field
- Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
- Ability to adjust to changing circumstances and priorities in a fast-paced environment
- Strong organizational skills, and the ability to effectively manage multiple projects and deadlines simultaneously
- Passion for uncovering customer insights, exploring market trends, and asking the why behind user behaviors to inform strategic marketing decisions
